Campari Fashion Avenue with Associazione MonteNapoleone

Ciao! I’m Celia, Originally from NY, I’m now living la dolce vita Milano style and on a mission to live it to the fullest! I hope to inspire you to explore Milan & Lake Como, the culture, cuisine and creativity. Let me be your travel planner for your visit to Milan & Lake Como. Get a bespoke travel itinerary. Read more

Article by:  Melanie Payge

The streets were beautifully decorated with red carpets and butterflies hanging from the lamps.

First stop VERSACE gets my “Best Window Display” award.

Book now, decide later on

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Lovely Cristina showed me all the beautiful RED displays and the bar. This very informed Barman explained the very first cocktail made with Campari was called the “Milano/Torino” or “MITO” (Campari, red vermouth, Orange slice  and Lime)


“Best Looking Bartender” goes to LARUSMIANI.   Offering me a cocktail called the “Americano” – the story goes that in the ’20’s the Italians were tired of drinking from tiny little sherry glasses and decided to create a long drink like the Americans, hence the name (Campari, red vermouth, Orange slice  and Soda).

unknown (6)At Larusmiani Boutique with Giulio.

“Best Public” four girls dressed to the t’s. How did they get their invites.  All social network savvy, they managed on FB. Congratulations !! You’ll make it big.

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“Most Accommodating” award goes to BREQUET.

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Brand Manager, Maurizio Marino, welcomed me and let me take pictures of his beautiful guests.


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With Nicola and Giuseppe. Emerging models.

Thank you to Associazione MonteNapoleone and Campari for a “redly” entertaining evening.

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Melanie Payge

Melanie Payge - personal stylist and assistant. Melanie is our special guest fashion blogger. After working for years in the luxury fashion industry and fashion publishing, today, Melanie is a private consultant and stylist. She knows Milan inside and out and can organize special shopping tours and showroom visit.