Campaign For Wool Project by Woolmark Company

POLIMODA IN MILAN WITH THE “CAMPAIGN FOR WOOL”, PROJECT OF THE WOOLMARK COMPANY

  (Milan, 10 September 2013) – Polimoda is collaborating with The Woolmark Company on the third edition of the “Campaign for Wool”, which is being presented in Italy for the first time. After Milan, it will tour other prestigious international metropolises such as London, Amsterdam, Berlin and other German cities, Madrid, Seoul, Tokyo and Shanghai up to the end of 2013. To mark the Wool Week, each of the cities involved will organise a series of public events designed to give life to Wool Experiences with the aim of raising awareness, and fostering a better knowledge of wool among citizens through the connection between the natural element – merino wool – and the urban fabric.

The Milan Wool Experience stars La Rinascente and the area in front of the historic department store. An artistic project, comprising video installations and stage sets, housed in the store windows and curated byAngelo Figus.

The guiding thread consists of eight of the innumerable qualities and characteristics of merino wool summed up in as many keywords: dynamic, breathable, renewable, natural insulator, easy care, elastic, durable and multiclimatic. The realisation has been entrusted to the students of six Italian fashion design institutes: Domus, Naba, Ied, Marangoni, Iuav and Polimoda. The works will be displayed in the windows of La Rinascente throughout Wool Week.

For the showcase of La Rinascente, Polimoda has chosen the work of  Maurizio Mauro, who graduated in Fashion Design in June, who has designed an overcoat using a Loro Piana wool.

Patrick De Muynck, Head of Design Department Polimoda, who supervised the development of the project, observed: “Maurizio Mauro was definitely the designer best suited to the type of concept proposed by the curator Angelo Figus, precisely because he produces quality garments and because he is an absolute perfectionist, scrupulously attentive to all the phases in the design of the fabric. Wool is without a doubt the fibre most widely used in clothing. It is a natural fibre that can be processed in numerous ways to obtain surprisingly different results. For example, it can be woven much lighter, or treated with steam, obtaining a considerable variety of effects.
Our school places great stakes on the tailoring technique approach, and wool is the first choice material. I hope that through this installation we can demonstrate the quality of the work of our students on the four-year Fashion Design course, and naturally I feel that it is a satisfying acknowledgement of our educational programme.”

MORE ABOUT POLIMODA

POLIMODA is an internationally-recognised centre for higher training in the fashion sector. It trains for all the main profiles in the sector – from design to marketing, management and communication – in constant, close contact with the world of business. It was set up in 1986 through an initiative designed and funded by the Florence and Prato City Councils and by the trade associations, in collaboration with the Fashion Institute of Technology of the State University of New York. POLIMODA provides students with a quality professional training aligned with the real needs of the fashion business. The POLIMODA teaching body is made up of eminent experts and leading professionals of the fashion system with many years’ experience in the sector, in order to guarantee up-to-the-minute training that is constantly attuned to the professional reality and a practical approach to the world of work. The staff team includes experts in Design, Fashion, Marketing, Communication, Trends, Footwear and Pattern Making. The Chairman is Ferruccio Ferragamo, a name that represents Made in Italy fashion in the world; the Dean is Linda Loppa, internationally renowned as an authority in the sphere of fashion training.

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