Verona introduces new rules for visitors to Juliet’s famous balcony

As one of the most iconic symbols of love and romance, the balcony associated with Shakespeare’s Romeo and Juliet in Verona, Italy has become a popular tourist attraction. However, due to overcrowding and safety concerns, the city has recently implemented new regulations for visitors.

In the fictional masterpiece, the balcony is where the star-crossed lovers declare their love for each other. But in reality, the balcony is located at “Juliet’s House,” which is owned by the real-life “Dal Capello” family. The small balcony overlooks a courtyard where tourists often gather to take pictures and rub the bronze statue of Juliet’s breast for good luck.

To manage the large crowds, starting from January 6, 2026, visitors will have to purchase a ticket to the museum inside the house in order to access the balcony and courtyard. The ticket costs €12 for adults and also includes a strict time limit of 60 seconds for taking photos. The number of visitors allowed inside the house at one time has also been reduced from 130 to 100.

While this decision has upset some tourists, the Verona culture and tourism chief, Marta Ugolini, explains that it is necessary for the safety of both visitors and the symbolic place of the city. She also mentions that discussions are underway to create a more structured and culturally meaningful experience for visitors in the future.

However, this new regulation has also raised concerns for local businesses, as souvenir shopkeepers worry about the impact on their sales. The city of Venice, which also faces overtourism, has implemented a similar measure by charging summer daytrippers and extending the enforcement period in 2026.

As the city of Verona continues to attract tourists with its romantic history and beautiful landmarks, these new rules aim to balance the preservation of the city’s cultural heritage and the safety of its visitors. For those planning a visit to Juliet’s balcony, it’s important to be aware of these new regulations and plan accordingly.

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