The Italian Shopping Experience: Beyond Labels and Luxury

The Italian shopping experience goes beyond labels and luxury. Whether its a luxury boutique or a corner market, shopping is an immersive cultural experience and an activity on most travelers’ itineraries. Milan is an excellent shopping destination.

What do you think of when someone says, “Italy?” Do you envision tall, lean models walking the runway, the gleam of whitewashed villas in Capri, or perhaps you envision yourself swirling a glass of Chianti while watching the sunset over a Tuscan vineyard. 

Italy is the birthplace of Sophia Loren’s elegance, Fellini’s whimsical dreamscapes, and has enough espresso to fuel a Ferrari. But for the discerning traveler, Italy offers an even more intoxicating brew: the unparalleled shopping experience.

Shopping is as popular as wine tasting in Piedmont or hiking in the Cinque Terre. In fact, according to ENIT (National Tourism Board of Italy), 2.1 million tourists chose Italy for a shopping holiday in 2023  (+7% compared to 2019) and interestingly, even travelers who have never travelled for shopping, 16% said that shopping was an integral part of their travel experience. And who can blame them? Italy has it all! More importantly Italy has a way of drawing you in. Being embraced by the beauty of its art and architecture, and seeing the nonchalance elegance of the Italians strikes an inner chord that makes you want to become part of the symphony.   

For example, shopping in Milan is a feast for the senses. Starting with a classic Italian breakfast, then exploring luxurious avenues and hidden vintage stores. Pass beneath the shadow of the cathedral and refuel with a light lunch on a charming piazza, and let the afternoon unfold with endless possibilities, from boutiques to art galleries. Italy is so varied and eclectic, even if you followed the same itinerary in Florence, you would have an entirely different experience!

Navigating the Labyrinth of Italy

Let’s be honest, navigating the meandering streets of Venice or the bustling avenues of Milan can be daunting. For the first-time visitor, the sheer variety of shops – from family-run storefronts displaying hand-painted ceramics to hidden ateliers specializing in bespoke tailoring – shopping in Italy can be overwhelming.

Not to mention the challenges of getting around, notably for visitors with mobility issues. Some of the charming narrow streets and historical sites may pose a challenge. Italy’s architectural heritage, characterized by narrow alleyways and steep inclines, can prove daunting for travelers with mobility issues. In towns like Bellagio, where every corner unveils a postcard-perfect vista, accessibility may be compromised. However, don’t fret, urban shopping districts and outlets are maneuverable, and most cities offer excellent public transportation options.

Embrace the Personal Touch 

Consider enlisting the services of a personal shopper, a modern-day Dante to guide you through the shopping inferno. They can not only bridge the language barrier but also unlock closed doors, introduce you to local artisans, and tailor an experience to your specific needs, whether it’s finding the perfect Murano glass necklace reminiscent of the Peggy Guggenheim collection or a hand-stitched leather bag worthy of Milan Fashion Week front row.

Serravalle Designer Outlet: A Curated Oasis

For those seeking a varied and curated experience, Serravalle Designer Outlet offers a delightful solution. Think of it as a carefully edited anthology of Italian fashion, a cocktail party of international brands alongside local design heroes. Think Prada mingling with Missoni, rubbing elbows with Valentino and Gucci followed by a casual get together with Tommy Hilfiger and Michael Kors! It’s a who’s who of Vogue’s most wanted. All presented in a beautifully designed, open-air space that evokes a charming Italian town center.

But Serravalle goes beyond just labels. Just like a shopping excursion in any city center, the on-site restaurants offer a chance to top up with authentic Italian cuisine, and the calendar is dotted with cultural events, from live music to art installations. It’s not only a fashion outlet, but it’s a way to truly experience the Italian art de vivre, especially if you are pressed for time (or suffering from museum fatigue!)

For a special day out to Serravalle Designer Outlet, try the exclusive VIP Shopping Day at Serravalle Designer Outlet. Indulge in the world of high-end fashion, exquisite jewelry, and sophisticated accessories, all while enjoying amazing discounts and VIP treatment. Serravalle Designer Outlet boasts a remarkable collection of renowned designer brands with prices slashed up to 70%, making it a haven for fashion lovers and trendsetters. 

Insider Shopping Tips 

Sizing

Italian sizing can be notoriously different, so trying things on is a must. Don’t be surprised or discouraged if “XL” fits better here rather than your usual USA/UK “M”, it’s just the way it is!

Tax Refunds

If you are a non-EU resident, take advantage of Tax-free shopping! If you live outside the EU (now, including the UK), you are eligible for a refund on the tax you paid when purchasing an item. It’s like getting an additional discount! The standard VAT rate is 22%, which applies to goods like clothes, textiles, leatherwear, jewelry, glassware, sunglasses, wines, and other alcoholic drinks.  When you purchase something, ask the shop for a tax-free receipt and fill out the form. At the airport, validate your paperwork at the customs desk and your credit card will be reimbursed within days.

Pro tip: If you shop at the Serravalle Designer Outlet there is a dedicated tax-refund office, and they pay you immediately (you just need to get the final rubber stamp at the airport customs desk- no further paperwork). 

Buy Authentic Brands

Finally, if you are looking for designer brands and quality items, be sure to shop at quality boutiques and reputable retailers. The rise of counterfeit items has been linked to crime and authorities are cracking down. Although often unaware, customers can be fined from 100 -7000 euros for purchasing counterfeit goods according to municipal police. 

Beyond the Purchase

Ultimately, the Italian shopping experience is about the journey, not just the destination. It’s about the conversations with passionate shopkeepers, the thrill of discovering a one-of-a-kind treasure, and the joy of bringing home a piece of Italian magic, a story woven into the fabric itself. 

So, ditch the shopping list, embrace the unexpected, and prepare to be swept away by the intoxicating allure of Italian style.

Where to Shop

Serravalle Designer Outlet
Via della Moda 1
Serravalle Scrivia 15069
Tel.  +39 0143 609000

Contact us about shopping in Milan.

Article ©Celia Abernethy, MilanoStyle.com 2024.
Photos ©McArthurGlen Serravalle Designer Outlet.
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