What an emotion! Toyota begins by asking you if you want the emotional or adventurous experience. As I walked into the showroom I was already amazed by the “Synergy Wall” – it electrified me ( Photo above ) . I was transported into a three dimensional geometric figure of light. At this point, I was already emotional – so I jumped into the ES 300 for a test drive.
( Photo above) I was transported around Milan center (no ecopass needed) in pure silence. At one point I looked over at my exquisitely handsome driver and said, ” but you’re that Vampire” (he’s identical to Robert Pattinson of Twilight) he just smiled and took me back to the showroom – without a bite :).
Most every thing else was technical. Percentages of sales and distribution. But my most interesting conversation was about the Why go Hybrid?!!
Being American, I rode in their first hybrid car Prius in 1997. I think every one in America who drives a hybrid does it for the good of the environment (in fact, the USA makes up 41% of the world wide market ) but in Italy the marketing is based more on not having to bother with the ” area C” and reducing ones costs for petrol and car maintenance, which are all valid points — And the point being the with each hybrid sold our children will breath easier and longer.
I’m getting one – especially if “Edward ” becomes my permanent driver.
Limited time to try a Toyota Hybrid
FROM 16 Sept TO 28 Oct 2013Toyota Hybrid Space
Via M. Gonzaga 7- Milano
OPEN everyday from 11:00 to 19:00
Melanie Payge - personal stylist and assistant. Melanie is our special guest fashion blogger. After working for years in the luxury fashion industry and fashion publishing, today, Melanie is a private consultant and stylist. She knows Milan inside and out and can organize special shopping tours and showroom visit. www.melaniepayge.com