Ultimate Guide to Shopping for Made in Italy Sports & Activewear

Ready, Set, Sport: Made in Italy Sportswear & Activewear

Sportswear and activewear have evolved into a blend of functionality and high fashion, making them essential for the modern, style-savvy individual. Travel in style in a pair of luxurious leggings that look just as good in a café as they do in a yoga class, or a chic, breathable top that transitions effortlessly from a morning run to an afternoon of sightseeing.

Activewear is important for every workout, but with all the options it can be difficult to find the right item. Stores in Italy stock international brands like Adidas, Nike and Puma, but when traveling and shopping in Milan, you might want to go home with Made in Italy sports brands that are not only functional but also stylish. A visit to Serravalle Designer Outlet will not only provide stylish options but will also offer attractive discounts. Whether you need a new windbreaker or a sports bag, here are some tips to help you find the perfect Made in Italy sports gear when shopping in Milan.

Here are some tips for shopping Italian Activewear & Sportswear Brands

Make sure it fits

Sizes and size charts are different in Italy. A US “small” might be an Italian “medium” and a US medium, an Italian “large”.  Try on clothing styles when you can and ask if the label indicates the Italian or international size.

There is nothing worse than setting out with the goal to train for a 10K then having to stop because of blisters! When shopping for running or walking shoes have your feet measured. Your foot size can change over time and you might need a different size than you did six months ago. Wear the socks you like to train in when trying on sports shoes.

When trying on fitted gear, it’s best to do so in the afternoon. Our bodies change throughout the day regulating water retention. A sports bra that fits well in the morning may feel tight later on in the day.

Do the moves

You may feel silly doing a tennis serve or a squat in the store, but it is a good test for comfort. If you can’t do the moves comfortably, then it’s not the right piece of clothing.  Your sport clothing influences your performance on the court, on the sport field and in the gym.

Get the right gear for its purpose

You wouldn’t wear cleats to go running or wear flip flops to a ballet lesson, it just wouldn’t make sense. You need the right support, stability, and flexibility for the activity you are doing.  Sports clothing and shoes should be functional and allow you to correctly and safely practice your sport. The proper support, cushioning and fit can add protection and help prevent injury.

Be prepared for the weather

Rain or wind can put you off wanting to go out and exercise, but having the right gear for any weather condition will help keep your training program on track. Be sure to have a cap for sunny days, long sleeves for cooler weather and a waterproof wind-breaker for unexpected changes in weather conditions.

Choose fabrics wisely

When shopping for activewear, freedom of movement and comfort are essential. Choosing the right fabrics for the climate and activity can make a difference. Cotton is good for light workouts, whereas for heavy workouts it will absorb sweat and be uncomfortable. For heavier workout s especially in warm climates, choose a wicking fabric like nylon or polypropylene. Wicking fabrics allow the skin to breathe, and perspiration will evaporate quickly.

Looking good makes you feel good

There is nothing better than putting on a pair of leggings and feeling like a superhero!  One of the hardest obstacles to face about working out in public or at a gym is the feeling of being observed.  Although nobody is really judging you, the feeling lingers, and it’s discouraging. Having a workout outfit that makes you feel good will not only boost your confidence, but it will motivate you to exercise more.

In summary, make sure your sports gear fits well, is comfortable, suits your activity and protects you from unexpected weather. The most important thing is to feel good, confident and motivated. 

Guide to Shopping for Italian Activewear

All brands mentioned can be found at flagship locations and department stores. However, to get the most out of your shopping trip in Milan, check out the outlets. Whether you’re looking for running shoes, basketball sneakers or a new bathing suit, the most complete outlet around is Serravalle Designer Outlet. With over 230 fashion brands and an easy and comfortable shuttle bus service, it’s one of the best outlets near Milan.

Sales seasons in Italy are in January and in July but deals and discounts when shopping for sports clothing in Milan can be found all year long at Serravalle Designer Outlet. You can find fashion, sportswear, and activewear at prices up to 70% lower than in the downtown shopping districts. Located an hour and fifteen minutes from Milan, the daily shuttle buses make getting there easy and comfortable. VIP shopping excursions are available for small groups.

Check out these Italian Sportswear Brands

Freddy

K-Way

The name K-Way worked its way into Italian vocabulary as a generic name for a windproof and waterproof jacket. Originally created in France in 1965 , K-Way® is a registered trademark of BasicNet, clothing and shoe manufacturer in Turin. K-Ways fold up into a small pouch, perfect for unexpected rain or wind. 

Learn more about K-way

Napapijri

Napapijri was founded in 1987 beneath Europe’s highest peak, Mont Blanc, where an Italian manufacturer of travel bags and outdoor activewear adopted the Finnish word for Arctic Circle and gave it new meaning by combining innovative materials with close attention to detail and style. Staying true to its Italian origins and the spirit of adventure that inspires its collections, Napapijri has evolved as a fashion brand of functional style.

Learn more about Napapijri

Where to Buy

Shopping at Serravalle Designer Outlet

Save up to 70% on fashion and design brands for sportswear and activewear

The Serravalle Designer Outlet, a renowned shopping destination with an extensive selection of high-end designer brands and incredible discounts of up to 70%. Serravalle Outlet offers a luxurious retail experience while saving money, with tax-free shopping rebates for travelers from non-European countries. Plan your visit to explore various shops, enjoy a meal at delightful restaurants, and take in the beautiful surroundings while maximizing your shopping adventure.

How to get there

To reach Serravalle Designer Outlet from Milan, the shuttle bus service, which operates regularly from key locations in Milan, including Milano Stazione Centrale, train station. The journey duration is approximately 1 to 1.5 hours, ensuring a comfortable and hassle-free experience. Alternatively, visitors may choose to drive or take a train to the adjacent town of Serravalle Scrivia, where local transport or taxis can facilitate the final leg of the journey to the outlet. There is ample parking and a recharging station for electric cars. 

Book the Serravalle Designer Outlet Shuttle Bus

Article by Celia Abernethy, Milanostyle.com