New Opening: Autry Opens Their First Store in Milan, Italy

Autry, the Italian brand known for its cosmopolitan and refined style, has officially opened its first store in Italy. The brand has chosen Milan and Piazza San Babila for its first boutique in the country, marking a new chapter in its global retail expansion. The store, located in the heart of Milan's prestigious shopping district, reflects the brand's values of quality, authenticity, and cosmopolitan attitude.

Autry has officially opened its first store in Italy, located in the heart of Milan's prestigious shopping district, Piazza San Babila. This highly anticipated opening marks a new chapter in the brand's global retail expansion. Autry has chosen Milan as the location for its first Italian store, introducing a new era for the brand in a city where its DNA has been reinvented in dialogue with a new generation of consumers.

The new boutique spans 193 square meters and reinterprets the brand's global retail concept with a touch of Milanese flair, showcasing Italian creativity with a new tactile, warm, and sensory dimension.

The store, with its five large windows facing Piazza San Babila and Via Durini, exudes the cosmopolitan energy of Autry and makes a strong impact in one of Milan's most prestigious shopping districts. As an homage to Milanese design, the store introduces some innovative features, including the use of natural walnut wood for furnishings, sculptural seating, and displays, creating a warm, intimate, and textural ambience.

“This opening in Milan is not just a retail milestone, but also a deeply emotional one for me. Milan is home to me. This boutique is more than just a store; it is a synthesis of Autry's values – quality, authenticity, cosmopolitan and refined attitude,” commented Roberta Benaglia, CEO of Style Capital and Executive Chairwoman of Autry. “The store reflects the evolution of our concept, introducing new materials and a warmer, more tactile dimension in line with the spirit of Italian design. It is a place where our community can immerse themselves in the spirit of the brand, and where Autry can continue its journey of local and global growth with vision and coherence.”

To celebrate the opening of the flagship store, Autry will be launching a capsule collection exclusively available in the new boutique from November, featuring the iconic Medalist, t-shirts, hats, and sweatshirts.

In April, the brand, which is owned by Style Capital, made its retail debut with the opening of its first store in London's Soho district. For its second boutique, the label chose rue Vieille du Temple in the heart of Paris' Le Marais district, which opened last month. 

Further reading: Pambianconews.com … autry-apre…