Luxury Ready-to-Wear Brands Made in Italy

When it comes to shopping for luxury ready-to-wear, Italian fashion designers have cornered the market. Big fashion brands like Armani, Prada and Gucci come to mind, but there is a sea of top quality Made In Italy brands available at flagship stores, department stores and outlets in Milan.  

On a recent trip to Serravalle Designer Outlet I discovered some of the luxury ready-to-wear brands Italians have been keeping a secret. Serravalle Designer Outlet is an easy hour and fifteen-minute drive (or shuttle bus) from the center of Milan and has over 230 designer brands for some of the best shopping in Milan.

We always think of Milan as being the center of fashion, but much to my surprise, I discovered that not all fashion houses in Italy are based in Milan. Some of the most respected Italian fashion brands come from Turin, Florence, Salerno and Naples. 

Flavio Castellani

Luxury prêt-à-porter

In 1998, a Tuscan entrepreneur and his wife Rita created the Flavio Castellani brand. First started as a weekend side job while he was working in a large company, today it is a half-billion-euro luxury prêt-à-porter brand with 60% of its sales made in Italy alone.

There are over 50 flagship stores in major European capitals such as Milan, Rome and Munich as well as luxury destinations like St. Tropez, Forte de Marmi, and Porto Cervo.

Perfect for the stylish professional, Flavio Castellani designs are modern and edgy yet elegant. A luxury ready to wear collection with both casual and eveningwear.

Etro

Top quality craftsmanship

Etro was founded in 1968 in Milan by Gerolamo “Gimmo” Etro, a visionary entrepreneur with a passion for art, travel, and fine fabrics. Originally starting as a textile design company, Etro quickly gained acclaim for its luxurious materials and bold use of color and pattern.

By the 1980s, Etro had evolved into a full-fledged fashion house, introducing its now-iconic paisley motif—an intricate design inspired by traditional Indian prints. The paisley became the emblem of the brand and remains synonymous with Etro’s artistic and cosmopolitan spirit.

Known for its exceptional craftsmanship and rich storytelling through textiles, Etro combines traditional Italian tailoring with imaginative, bohemian influences. Every collection celebrates individuality and creativity, blending heritage techniques with modern design.

Still family-led, the Etro legacy continues to honor its Milanese roots while expanding internationally. Whether through its ready-to-wear collections, home line, or leather accessories, Etro remains a symbol of refined eccentricity and top-quality Italian craftsmanship.

Boggi

Italian Sartorial Heritage

Boggi Milano was founded in 1939 in Monza, just outside Milan, by Paolo Boggi. What began as a small tailoring workshop soon grew into a respected menswear brand known for its refined Italian style and impeccable attention to detail.

Through the decades, Boggi has embodied the essence of contemporary Italian elegance—balancing tradition with innovation. Its collections offer versatile, sophisticated clothing designed for the modern man, from formal suits and shirts to smart-casual and travel wear.

Crafted with precision using fine Italian fabrics, Boggi garments are tailored for comfort, durability, and timeless appeal. The brand has embraced new technologies such as eco-friendly materials and digital tailoring, reflecting its commitment to sustainability and forward-thinking design.

Today, with boutiques in more than 40 countries, Boggi Milano continues to represent Italian excellence in menswear. Rooted in Milan’s sartorial heritage, it remains dedicated to top-quality craftsmanship and effortless style for the modern gentleman.

Harmont & Blaine 

Casual elegance

Easily recognized by the whimsical Dachshund logo, Harmont & Blaine is a Made in Italy brand founded in Naples in 1995.

A complete line of high-end sports clothing for men, women and children. Defined by casual elegance, the colors and nuances of the Mediterranean are found throughout the collection.  

There are 70 flagship boutiques in Italy and 60 worldwide. There are also more than 1000 multi-brand Harmont & Blaine outlet stores located across the globe.

Harmont & Blaine have developed modern manufacturing technologies. Skillfully combing technology with meticulous research into unique colors has created its signature avant-garde style.

Harmont & Blaine dedicate considerable attention to sustainability by assuring that their supply chains and workforce are ethical and honorable.

Where to Buy

All brands mentioned above have flagship stores, but it would take you days to rush around the city to visit them all. Instead, consider going to the Serravalle Designer Outlet, a sprawling shopping destination renowned for its extensive selection of high-end designer brands, where you will find all these designer labels under one roof and discover incredible discounts of up to 70%. This outlet is not only a shopper’s paradise but also a great way to save money while enjoying a luxurious retail experience. Additionally, tax-free shopping rebates are available on all purchases for travelers from non-European countries, making it an even more attractive option for those looking to score amazing deals on their favorite luxury items. Plan your visit to ensure you have plenty of time to explore the various shops, enjoy a meal at one of the delightful restaurants, and take in the beautiful surroundings, all while making the most of your shopping adventure.

How to get there

There are a few ways to get to Serravalle Outlet from Milan. The best way is to take one of their comfortable shuttle buses which depart from Central Station. Busses stop for pickups in other locations in Milan; see the timetable and book tickets here. For small groups, a private luxury van service is also available.

By car, take the A7 highway and follow the signs for Serravalle Scrivia.
Set your GPS to: Via della Moda, 1, 15069 Serravalle Scrivia AL, Italy

There is a combo train+bus ticket to “Serravalle Outlet” available on the Trenitalia website; however, the shuttle bus or driving is easier and quicker from Milan.

Enjoy your shopping day!