Despite ongoing geopolitical and economic turbulence, Europe’s luxury real estate market remains vibrant, attracting high-net-worth individuals from around the globe. Among the top destinations for affluent investors are Greece, Portugal, the United Kingdom, Spain, and notably, Italy. A recent overview by Berkshire Hathaway, Italy offers a myriad of opportunities that are hard to resist for the international elite.
In Italy, the luxury real estate in Italy spans from the bustling metropolises of Milan, Rome, and Florence to the serene countryside of Tuscany, the picturesque coastlines of Versilia (including Forte dei Marmi, Marina di Pietrasanta, and Viareggio), the enchanting Cinque Terre, and down to the sunny region of Puglia. Not to be overlooked are the renowned lake regions, such as Lake Como and Lake Maggiore, which continue to captivate foreign buyers.
An Influx of Foreign Buyers: The Statistics
According to MilanoFinanza news in Italy, more than 70% of luxury property buyers in Italy are from abroad, with a significant portion hailing from the United States. Marina Rizzotto of Berkshire Hathaway Home Services Palazzo Estate attributes this trend to several economic, political, and social factors, alongside the limited stock of available properties.
Attractive Visa Programs: Golden Visa and Investor Visa
Italy’s appeal to foreign investors is bolstered by its attractive visa programs. The Golden Visa and Investor Visa allow individuals to obtain residency by making substantial investments in the country. Furthermore, Italy has introduced a Digital Nomad Visa, catering to remote workers employed by foreign companies or those who are self-employed, provided they earn enough to sustain themselves in Italy. This initiative aims to attract digital professionals, capitalizing on the rise of remote working to boost the local economy.
The Allure of the Flat Tax Program
Another significant draw for wealthy foreigners is Italy’s Flat Tax program. This initiative allows new residents who transfer their fiscal residency to Italy to pay an annual flat tax of €100,000, irrespective of their income. The program can also be extended to family members for an additional annual fee of €25,000 each. Rizzotto explains that such tax incentives, including the flat tax regime and digital nomad visas, are designed to attract foreign residents, potentially sustaining and even boosting the high-end real estate market.

Italy’s Timeless Appeal
Italy’s allure goes beyond financial incentives. The country’s rich cultural heritage, stunning landscapes, and high quality of life are significant factors that draw foreign investors. From the art and history of cities like Florence and Rome to the idyllic scenery of Tuscany and the lakes, Italy offers an unmatched lifestyle that combines luxury, culture, and beauty.
Italy continues to be a prime destination for luxury real estate investments, with foreign buyers dominating the market. With attractive visa programs, tax incentives, and an unparalleled quality of life, it’s no wonder that the international elite are choosing to invest in Italy’s splendid array of properties.
For more information about luxury properties in Italy or moving to Italy visit Lionard Luxury Italian Real Estate specialists in luxury property in Italy.
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