Giorgio Armani: Elegance on the World Stage for Italy’s Olympic and Paralympic Teams

Giorgio Armani, a name synonymous with timeless elegance and sophisticated style, continues to bridge the worlds of high fashion and athletic prowess with the 2024 Italian Olympic and Paralympic uniforms with his signature touch of class and innovation. Known for his masterful tailoring and minimalist aesthetic, Armani has a storied history of collaborating with sports personalities and the Italian Olympic team and Comitato Olimpico Nazionale Italiano (CONI) a relationship that began in 2012 and has only strengthened over the years. His creations for the Italian athletes have not only graced the stages of the London 2012, Rio 2016, and Tokyo 2020 Summer Games, but have also left a lasting impression at the Sochi 2014, Pyeongchang 2018, and Beijing 2022 Winter Games. This year, the Italian maestro once again lends his design prowess to the uniforms for the Italian Olympic and Paralympic teams for Paris 2024, setting the stage for another iconic representation of Italian style and sportsmanship on the global stage. A true example of made in Italy for Italy.

The Paris 2024 Olympic Games will take place between July 26 and August 1, 2024 and The Paris 2024 Paralympic Games, will take place between August 28 and September 8, 2024.

The Italian team members for the Olympics and Paralympics will shine brightly in their striking Giorgio Armani-designed uniforms, elevating the essence of Italian style and sophistication on the global stage. Each meticulously crafted garment embodies the fusion of traditional craftsmanship and modern innovation, symbolizing the timeless allure of Italian fashion. These exquisite uniforms not only exude elegance but also serve as a testament to Italy’s unwavering dedication to both athletic achievement and artistic expression. As the athletes proudly don these iconic ensembles, they symbolize the harmonious blend of heritage and progress, reflecting the nation’s storied legacy while embracing the spirit of the future. The release of these exceptional uniforms signifies a significant milestone, marking the convergence of sports and haute couture in a celebration of national pride and unity. Now available for purchase on the official Giorgio Armani website, fans around the world can partake in this remarkable collaboration by owning a piece of this momentous occasion.

The 2024 look was unveiled last year in Milan during the presentation of the Emporio Armani men’s Spring/Summer 2024 collection, the EA7 Emporio Armani uniforms for Italy’s athletes. The presentation took place at the Armani/Teatro, where athletes such as Simone Giannelli, Daniele Lavia, Paola Egonu, Sarah Fahr (volleyball), Letizia Paternoster (cycling), Alessia Maurelli (rhythmic gymnastics), and six Paralympic athletes from various disciplines showcased the specially designed outfits for the most significant sporting event of the Olympic quadrennium.

The wardrobe, crafted in the elegant and distinctive ‘Armani blue,’ includes the iconic podium tracksuit featuring the bold ‘W Italia’ (Viva Italia/Win Italy) inscription across the front of the sweatshirt, with each letter meticulously embroidered as satin patches using contrasting thread. The inside collars of the polo shirts and T-shirts carry the opening lines of the Italian national anthem, while the first stanza is printed inside the jackets. Complementing the ensemble are trolley bags, backpacks, caps, and sneakers, completing the look with a touch of sophisticated practicality.

“My partnership with CONI began in 2012 and continues with mutual satisfaction. I always find it stimulating to seek new solutions for athletes’ uniforms, which must blend elegance of style with practical usability. For the Italy Team in Paris, I have created functional yet elegant pieces designed to distinguish the team and convey a strong sense of belonging to our athletes,” stated Giorgio Armani in the CONI press release.

The distinguished designer will also be crafting the official uniforms that the athletes will don during the opening ceremony along the Seine River on July 26, 2024. This collaboration between Armani and the Italian National Olympic Committee (CONI) and the Italian Paralympic Committee (CIP) will extend until the Winter Games in Milan-Cortina 2026.

Inspired by the garments worn by the Italy Team in Paris, a special collection will be available at selected Emporio Armani stores, multi-brand retailers, and online starting from April 2024. This collection allows fans and fashion enthusiasts alike to own a piece of Olympic elegance, celebrating the blend of high fashion and athletic excellence that Giorgio Armani so masterfully creates.

In the world of sports and fashion, Giorgio Armani continues to redefine what it means to dress for success, bringing an unparalleled sense of style and national pride to Italy’s finest athletes as they compete on the world stage.

Images Armani e CONI press