The Coolest Thing I Saw at Milan Fashion Week FW25

It was one of those brisk, cloudy days in Milan—the kind where the sun fights to break through, but the drizzle-drenched clouds refuse to surrender. In the heart of the Fashion Hub, a dynamic space curated by Camera della Moda to showcase emerging designers and visionary brands, there was an electrifying sense of innovation. Among the many exhibits, one room stood out: Designers for the Planet, dedicated to sustainable fashion pioneers crafting real-world solutions.

 

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And then, I heard it—a rhythmic hum, like a futuristic symphony in motion. I turned to find a 3D printer in action, meticulously constructing a sneaker, layer by layer. This wasn’t just a prototype or a flashy tech gimmick; this was Servati, the Lecce-based startup revolutionizing footwear with an uncompromising commitment to sustainability.

The Future of Sneakers Is Being Printed

Servati is rewriting the rules of sneaker production. Forget wasteful, mass-manufactured shoes that inevitably end up in landfills—this brand is all about modular, recyclable, and on-demand production. Each pair is crafted using a patented, no-glue, no-solvent technique, making them fully disassemblable and 100% recyclable. You wear them, return them, and they are reborn into a new life—perhaps as another pair of sneakers, or even a bag or watch strap.

Sourced, used and reused

At Palazzo Giureconsulti, where the Designers for the Planet showcase was held, the buzz around many exhibits was just getting started —yet surprisingly, the Servati display remained relatively under the radar. Perhaps it was just the first-day lull, with fashion week only beginning to gain momentum. But mark my words—this small startup won’t stay unnoticed for long. With its hyper-avant garde aesthetic, a fusion of futuristic minimalism and Italian design for maximum comfort—Servati is on the brink of capturing the attention it deserves. Their sneakers, crafted from just two high-tech materials, rubber and polyester and can be fully disassembled and reintegrated into the production cycle, a concept that’s bound to make waves once the right eyes land on it.

Why This Matters

Sustainability in fashion has too often been reduced to a buzzword, but Servati embodies a truly circular economy. Their process not only eliminates adhesives and harmful chemicals but also challenges the throwaway culture of sneaker consumption. Matteo Di Paola, the brand’s co-founder and CEO, summed it up best: “The future of fashion isn’t just about aesthetics—it’s about responsibility. Shoes should be as dynamic as the people who wear them, evolving rather than ending up as waste.” And it’s not just fashion insiders taking notice—investment funds and business angels have already backed the brand with €350,000 in funding, fueling their vision of a high-tech, sustainable footwear revolution.

The Verdict? Game-Changer.

Servati was one of the more intriguing discoveries at Milan Fashion Week FW25/26. While luxury houses revisited archive silhouettes and designers experimented with AI-generated prints, this emerging Italian brand quietly presented a fresh approach to sustainable footwear. With its innovative production model and commitment to circular design, I believe it’s certainly a name to keep an eye on. In a world where sustainability can sometimes feel like an afterthought, Servati proves that innovation and responsibility can go hand in hand—one 3D-printed sneaker at a time. Would you trade your traditional sneakers for a pair that can be reimagined, reprinted, and reborn? After witnessing Servati’s vision in action, I know my answer. Discover more at www.servati.it