So Quiet by S-CAB: A Celebration of Slow Living on Lake Garda

In a world that rushes forward at breakneck speed, the beauty of stillness is often overlooked. With its latest campaign, So Quiet, Italian design brand S-CAB extends an invitation to embrace slow living, a philosophy that prioritizes presence, tranquility, and a deeper connection with our surroundings.

 S-Cab is a historic Made in Italy design brand specializing in outdoor garden furniture and furnishings for interior terraces,  conservatories and  hybrid spaces.

Set against the breathtaking backdrop of a private villa in Salò, on the shores of Lake Garda, this exclusive photoshoot  by Odeon, with styling by Veronica Leali embodies the fusion of modern and classic elegance. The villa itself, a timeless architectural gem, becomes a sanctuary where contemporary design harmonizes with historic charm, echoing the refined spirit of Italian craftsmanship.

A Villa of Timeless Sophistication

Choosing this secluded lakeside residence was no coincidence. The Lake Garda villa in Salò offers an exquisite setting where interiors and exteriors merge seamlessly, providing a serene atmosphere that invites contemplation. Here, the delicate balance between past and present is reflected in the carefully curated outdoor furniture selections from S-CAB. The interplay of sleek, innovative pieces within the villa’s historic walls and lush outdoor spaces creates a dialogue between tradition and modernity, reinforcing the campaign’s central theme: the art of appreciating the moment.

The Design: A Haven of Comfort and Style

With So Quiet, S-CAB transforms the living space into an oasis of calm. Pieces such as the Flap chaise longue and armchairs, Hyppo tables by Meneghello Paolelli, and the Malvasia seating by Francesca Lanzavecchia redefine relaxation with a contemporary edge. Meanwhile, the Brezza collection by Alessandro Stabile introduces a microcosm of comfort through its modular sofa, armchairs, and low table—perfectly suited for moments of reflection indoors or beneath the gentle Lake Garda breeze.

Every piece in the collection is designed to foster a feeling of quiet luxury. The Atomo tables by Spalvieri & Del Ciotto and the Mimosa vases by Ionna Vautrin bring an organic, sculptural elegance to the scene, seamlessly blending with the natural beauty of the villa’s surroundings.

A New Perspective on Beauty

More than just an aesthetic statement, So Quiet is an experience—an opportunity to rediscover the pleasure of slowing down. The S-CAB vision is not just about furniture but about crafting spaces that allow us to be present, whether alone in a moment of solitude or sharing time with loved ones. The private villa in Salò stands as the perfect metaphor for this ethos: a place where time slows, design breathes, and every element coexists in harmony.

Through this refined campaign, S-CAB reaffirms its commitment to innovation while staying rooted in the timeless elegance of Italian design. In a world that constantly pushes forward, So Quiet reminds us that sometimes, the greatest luxury is simply to pause.

Where to shop

S-Cab Furnishings can be found at: 

• S-Cab showroom at the company’s headquarters by appointment in Coccaglio, Brescia.
• S-Cab website – view the catalog, inspiring look books and technical resources useful for architects and interior designers.
• Archiproducts.com  – shop for selected S-Cab items online
• Arredaremoderno.com – shop for selected S-Cab items online