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The Brand Project – Business Development Workshop

Ready@ to transform your business vision into a successful reality?
Do it together with other entrepreneurs in our first Milan-edition!
Friday 17 May 2024 | 6pm – 9pm
Saturday 18 and Sunday 19 May 2024 | 9:00 – 18:00
The Brand Project was born from Diana’s decades of experience as a creative entrepreneur*, having found so many difficulties to understand and penetrate the market, and therefore grow her company, she had to roll up her sleeves to understand how to transform her business into a reality successful in the fashion industry (but not only) in Milan.
The Brand Project is a workshop that teaches a methodology designed by Diana, the same one she uses to grow her company, and with which she managed to raise a first round of investments and was recognized in entrepreneurship awards.
*A creative entrepreneur is anyone who does not have a business background and dedicates himself to sectors where creativity is part of the DNA , and consequently has difficulty understanding the mechanisms of the sales network, communication, pricing, and all those necessary things (but which they don’t always seem funny to her).

Here’s how we structure the course:
- We establish the entrepreneurial objective on which we will focus to develop the Action Plan
- We will analyze our buyer persona
- We will create a step-by-step strategy , starting from our products/services, to create a pricing, communication and sales strategy
- We will do cash flow scenarios
- We will implement our Action Plan to reach our one-year goal !
The workshop is structured to work on your business together with Diana, so it is 100% participatory, with individual and group exercises, where we can share doubts, questions and experiences.
- You are a creative entrepreneur and you are ready to take the leap to unlock your potential as an entrepreneur. From vision to action!
- You want to structure yourself and learn a methodology to guide the growth of your business
- Do you want to understand how to expand your sales network together with a suitable communication plan
- You want to meet and network with entrepreneurs similar to you
- Actively seek concrete insights, best practices and constructive feedback
- You feel like you’re missing that “something” to grow your business

Ready@ to transform your business vision into a successful reality ?
Do it together with other entrepreneurs in our first Milan-edition !
Friday 17 May 2024 | 6pm – 9pm
Saturday 18 and Sunday 19 May 2024 | 9:00 – 18:00
Night-owl investment (by April 21st): €560

What awaits me in this workshop weekend?
- Practical Methodology: learn how to develop a concrete action plan to grow your business in the world of design.
- Meaningful Networking: Connect with like-minded entrepreneurs and open doors to new collaboration opportunities.
- Constructive Feedback: Get feedback from experts and other entrepreneurs to refine your business strategy and overcome obstacles.
- Practical Tools: Bring home a methodology proven by other entrepreneurs, ready to immediately implement into your action plan.
- Access to Special Guest Speakers: Listen and interact with special guests, gaining valuable insights and unique perspectives.
- Material Support: you receive a special box with objects useful for the journey and to support the action plan, including your business diary.
- Community The Brand Project: Join a dynamic community of creative entrepreneurs, with ongoing learning and networking opportunities.
Don’t miss the opportunity to give a decisive boost to your business project. Sign up now to secure your spot and begin your journey to success in the world of fashion!
Ready@ to transform your business vision into a successful reality ?
Do it together with other entrepreneurs in our first Milan-edition !
Friday 17 May 2024 | 6pm – 9pm
Saturday 18 and Sunday 19 May 2024 | 9:00 – 18:00
Night-owl investment (by April 21st): €560
On the design of the event, told by Viviana
The Brand Project workshop, Milano-edition, was conceived, designed and planned thanks to several hours of brainstorming and group work, over a period of 8 months, following a precise internationally recognized methodology which allowed us to question ourselves about the real needs of creative entrepreneurs in Italy and structure the most useful and effective contents and exercises.
We have therefore created an experience journey , focused on what it really takes to create the value of your entrepreneurial initiative, how to manage costs and staff, and develop the business. However, the participants remain the real protagonists of the workshop, they will work actively on their own projects by interacting with other creative entrepreneurs and the organizational team.
The objective is to promote greater corporate structuring and the importance of networking as a successful strategy. In a welcoming environment, participants can ask any question, knowing they will receive practical and proactive answers.
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