Christmas Village & Family Fun at Serravalle Designer Outlet

November 16, 2024 – January 6, 2025

McArthurGlen Serravalle Designer Outlet has ushered in the holiday season in a grand style, with over 150,000 lights illuminated on November 16, 2024, officially marking the beginning of the festivities. The mesmerizing decorations, featuring a sparkling Christmas tree and Arctic-themed displays, will captivate visitors through to January 6, 2025.

An Arctic Wonderland Awaits

The highlight of this year’s celebrations is a towering 33-meter Christmas tree located in the main square, adjacent to the Explorer Lodge. This place transports visitors into an adventurer’s world, equipped with tools, artifacts, and engaging and interactive activities suitable for all ages. The combination of real and virtual elements provides a unique experience, particularly for children, as it takes them on a nature exploration journey.

A magical bridge leads guests into this Arctic-inspired wonderland, where Santa Claus and his helpers are on hand every weekend until December 24 to spread holiday cheer.

Arctic Adventure Meets Spectacular Performances

The festivities began with The Magic Ice Show on the opening night, November 16. The show featured dancers in lit-up costumes and a memorable performance inside a crystal sphere, ending with the lighting of the grand tree. Throughout the season, visitors have the opportunity to experience holiday magic and Arctic-themed activities.

The Wild Christmas exhibition, a collaboration with National Geographic Italia, also opened on November 16. This captivating display features breathtaking photography of the Arctic and Antarctic, highlighting the lives of animals and the brave explorers who document these remote landscapes.

A Shopping Haven for the Holidays at Italy’s Famous Designer Outlet

Just an hour from Milan, Serravalle Designer Outlet is a prime destination for Christmas shopping, offering over 230 boutiques with discounts of up to 70% on luxury brands such as Gucci, Armani, and Burberry. Whether you’re looking for the perfect gift or indulging in some retail therapy, the outlet combines elegance with incredible value.

Convenient transportation options include daily shuttles from Milano Centrale and Piazza Cairoli, as well as direct connections with FlixBus, making it an easy and enjoyable day trip.

Festive Dining and More

In addition to shopping, visitors can enjoy seasonal treats at the outlet’s cafes and restaurants, from traditional Italian panettone to warming hot chocolate. The sparkling decorations and festive ambiance create the perfect setting for a holiday outing.

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For a special day out to Serravalle Designer Outlet, try the exclusive VIP Shopping Day at Serravalle Designer Outlet. Indulge in the world of high-end fashion, exquisite jewelry, and sophisticated accessories, all while enjoying amazing discounts and VIP treatment. Serravalle Designer Outlet boasts a remarkable collection of renowned designer brands with prices slashed up to 70%, making it a haven for fashion lovers and trendsetters. 

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How to Get There

Reaching Serravalle Designer Outlet is simple and convenient. By car, it’s just an hour from Milan, with ample free parking available on-site. Alternatively, shuttle buses run daily from Milano Centrale and Piazza Cairoli, providing a hassle-free option for visitors. For budget-friendly travel, FlixBus offers direct routes to the outlet, with fares starting at €10. Whether driving or taking public transport, visiting Serravalle is an effortless and rewarding experience.

With its Arctic-inspired displays, exclusive shopping, and festive atmosphere, Serravalle Designer Outlet offers a holiday experience that’s not to be missed. The lights will remain lit until January 6, 2025, making it the perfect destination to soak up the holiday spirit.

For more information, visit the Serravalle Outlet website or follow their social media pages for updates.