2021 Sales – Winter
The sales in Italy are regulated by the regional government. This year, the Milan sales officially launched on January 7, 2021 but were interrupted by the Red Zone restrictions. All shops, malls and outlets were closed. Now, the restrictions have been lessened and stores in Milan and the area can now open. The Lombardy region has announced that the sales will go on until March 7, 2021. Last summer the summer sales period was extended, and many retailers and consumers are hoping an extension will be applied to the winter sales.