We met up with designer Geraldina Bassani Antivari, a fresh new star in the Milan fashion scene who has created her line of sophisticated, designer wear for women.
Geraldina abandons fashion, trends, and seasons to create products defined by an impeccable attention to detail, the highest quality fabrics, and a refined yet modern elegance.
Everything is produced 100 percent in Italy
The Pop Up Shop
She and her team have come up with a fantastic idea for promoting and meeting a broader spectrum of clientele… they have adopted the idea of the POP UP SHOP. They rent space in the center of town for a short, limited period of time and not only get the exposure for being in the center, but are also able to meet and show the collection to a wider audience.
Geraldina was just in Milan in January, but no worries, she will be back again soon, and is now going to St. Moritiz, London, and New York.
To find out when and where Geraldina will pop up next:
Article by: Celia Abernethy with the assistance of Melanie Payge